Desert Highlands has been awarded the prestigious Distinguished Club award with the ELITE special designation, as determined by the annual Distinguished Clubs award program conducted by BoardRoom magazine, one of the most respected trade publications serving private clubs. For fine private clubs that operate at the highest standards, BoardRoom magazine’s entirely merit-based Distinguished Clubs award program uses a club-specific rating system that recognizes the club, its management, and its staff based on a proprietary criteria and evaluation process that distills and measures a club’s Member Experience. As such, the rating system used by Distinguished Clubs is different from any that has come before, and with it, the private club industry now has the means to identify the top private clubs based on the most important aspect: Member Experience.
As defined by Distinguished Clubs, “Member Experience” is that special combination of “Qualities” that a private club provides its members. It is not just the quality of service, or of the facilities, or of the product provided, it is also the quality of the staff and of the management, as well as the overall club governance they deliver. The most important quality, however, is the quality of the intangible. While difficult to measure, the latter is comprised of those magic moments experienced, the members befriended, the memorable events and famous tournaments attended, as well as the club traditions, history, and heritage proudly recognized.
“We’d like to congratulate Desert Highlands for earning Distinguished Club Emerald status,” said John Fornaro, Publisher of BoardRoom magazine, “Special recognition also goes out to Desert Highlands’ General Manager, Monty Becton, as well as the club’s board of directors, its department heads, and entire staff for their efforts in providing an excellent member experience.”