For the second year in a row, Desert Highlands was awarded the prestigious Distinguished Emerald Club award, as determined by the annual Distinguished Clubs award program conducted by BoardRoom magazine, one of the most respected trade publications serving private clubs. The Distinguished Clubs award program used a club-specific rating system based on an extensive evaluation process that distills and measures a club’s Member Experience when they visited Desert Highlands a few months ago. As defined by Distinguished Clubs, “Member Experience” is that special combination of “Qualities” that a private club provides its members. It is not just the quality of service, or of the facilities, or of the product provided, it is also the quality of the staff and of the management, as well as the overall club governance they deliver. The most important quality, however, is the quality of the intangible. While difficult to measure, the latter is comprised of those magic moments experienced, the members befriended, the memorable events and famous tournaments attended, as well as the club traditions, history, and heritage proudly recognized.